Trickle down from Fayetteville?

Does heightened interest in Fayetteville basketball have any secondary benefit to the other schools in the state? My guess is that it does not, or if it does it is negligible. For the most part Fayetteville fans root for them because they are Fayetteville fans, not because they are basketball fans. In fact, until the bowl season is over, few of them pay much attention to basketball.