Once a Trojan, always a Trojan

If our new AD did nothing else right during his tenure, his immediate institution of the LITTLE ROCK'S TEAM emphasis would have been a notable accomplishment. Just exactly the right thing to do, and lots of us were saying that for years. We do not hope to move into Fayetteville's bailiwick, but we would like to carve out a niche in the state's largest city - and defend it with an aggressive PR campaign. Well, done, Chasse!

Now, let me suggest a tag-on campaign to that one. UALR is and has been one of the largest schools in the state for some time, but has been woefully lacking in alumni support because of the historic position of the university as a commuter school. School loyalty when you are not a part of campus life is understandably lacking. But we have a state full of UALR grads who ought to be and could be proud of their school. So as a tag line to the new campaign, add on a reminder that these folks are a part of the school and ought to support it.

LITTLE ROCK'S TEAM
Once a Trojan, always a Trojan!