Within the basketball world, yes, we can be adamant that we be referred to as "Little Rock." But locally, we will have to use some forbearance. The school, after all, is not named Little Rock. It is the University of Arkansas at Little Rock, or UALR. Little Rock is a city. And so when people refer to the school they are not going to give the name of a city, and it may be hard to break that habit when local folks refer to the athletic program.
But the sports media do need to get it right.
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