Does the NCAA even want to fix it?

Something badly needs to be done to make the regular season in college basketball more important. Right now it is little more than an asterisk, reminding people to tune in again in March, when the real action begins. There are several things that could be done that might help the problem, but the question is whether or not the NCAA even wants to fix it. Making basketball more important would only be a detraction from football, which is the cash cow (or at least, so we are told.)