Friday, January 8, 2016

"I also root for" - critically important

This year maybe we can do some switching on fans' "also root for" team. For too long it has been, "I am a Razorback fan, and I also root for UALR." Maybe now we can get a few switched over to, "I am a Little Rock fan, and I also root for the Hogs."

Primary fanship. We have got to capture some of that.

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