The new Big East will reap benefits

from being non-football. With the Kentucky-type exceptions, schools that have football always empasize football because there is so much money involved. But at the schools that do not have it, their focus will be on basketball, which means their fan base will be focused on basketball, which means their fan base will be rabid about baskeball, which means the atmostphere at those games will be tremendous. Having a top conference that is non-football will be a huge plus for college basketball.