If history means anything, the chances of our getting an at-large berth in the NCAA tournament are remote. So, to those to whom the only thing that matters in college basketball is the Big Dance, none of the non-conference mean anything other than to help the team get better for conference season. (That is not my opinion, because I am not hung up on the NCAA tournament, but a lot of folks think that.)
To folks of that persuasion, it absolutely does not matter if we win a single game in non-conference, as long as we are getting better so that we can win conference games so that we can get a better seed in the conference tournament so that we can have a better chance of going to the NCAA.
Now, I agree with the "get better" part. We have to continue to improve, game by game, week by week.