Ownership

To get fan interest up we have got to get them to take "ownership" of the team; we have to get them to think, even subconsciously, that the Trojans are "my team" or even "one of my teams." Fans have to "buy into" or invest in the team in some way or other - money, emotion, or even sincere casual interest. They have to have, even in the backs of their minds, some vested interest in the Trojans' success.

How to accomplish this will take a better mind than mine, especially if we have no money to spend. I still say a billboard on a main highway that reads, "Little Rock's Team," would be a great move, because that is precisely what we want local people to think. But there are probably a dozen good, relatively inexpensive ways to move in that direction. The PR folks just need to set their minds to it and show a little creativity. There seems to be a new optimism in the athletic department these days. Perhaps what budget cannot accomplish enthusiasm can.