When a program has a big winning season, or even a sustained period of success, they can milk that for a time with their fan base. Tradition and history are important in the building of a program, and fans very much like to borrow the glory of the team: "We won a championship."
But even the greatest success begins to fade in time. Yes, UCLA totally dominated college basketball for a generation, but now it has been 23 years since they won a nation championship. The kids who were born that year are college graduates now. And even good fans do not always research the history of a program, and so it means very little to them. History and tradition are important, but how long do they last?
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