An acronym that just does not work

My dad and I watched a soccer game the other day between Texas and UT-Rio Grande Valley. UTRGV. That just does not roll off the tongue very well. I would think they would be miles ahead to just do like we have done, and even go one better, and just call themselves Rio Grande. In looking at their logos on Bing Images, I see some that have UTRGV, some with RGV, and some with just V, which is what the official athletics site displays. That one works a LOT better.