It's not the shot: it's the BASKET!

How many times have we seen it? A player makes a great move, gets a half-step on the man  guarding him and gets open to make his shot in the lane. He goes up, reaches the apex of his jump, knows he is going to get off a great shot - and then his brain switches off, because what his brain had in mind was to make a great shot. The problem is that the goal is not making a shot, but making a basket. Sure, you would like to get fouled, but three points is 50% better than two points. Finish the shot! - and you have to do it mentally before you can do it physically. The goal is the basket, not the shot!