Thursday, April 30, 2015

Fish's visit was a stroke of marketing genius

I do not know whose idea it was to have Derek Fisher be the headliner at the annual SpectacUALR event, but it was a great idea. There has been some media and general interest in the program generated by the coaching change. So why not bring in the program's biggest name - the only name that the fan on the street (i.e., Razorback fans) knows from the Little Rock program. Shoot, even a few Hog fans might come to the event just to see him. If you have a wave, put your surfboard on it and ride it to the beach. Great idea!

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