Soft scheduling?

Fansided has an article asking if non-conference for power conference schools are too easy. For most of them, the easy answer is "yes." They can afford to pad the early games, and their conference schedules are going to be tough and will keep their SOS looking good. So why not? Of course, little guys don't have the option. Well, I guess they could schedule all non-D1 schools, but at some point there is not much lower that they can go and still be D1. Just ask the SWAC.