(from an article on NBC Sports site): "A lot of revenue is generated for the athletic department by playing games at home, and most ADs require a specific number of home games on the schedule to bring in that revenue; and AD’s job isn’t just to get make their school’s sports teams competitive, it is to make sure the athletic department operates in the black or as close to it as possible."
Yes, sports fans, it is true: the job of the Athletic Director involves a whole lot more than just winning ballgames. That may be all we care about, but it certainly is not all that he has to care about.
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